Energy & Hydration
ABOUT US
Not us specifically, but any of the dozens of brand-leading, cutting-edge, highly desirable cycling parts and accessories we supply. We keep Australian bike retailers stocked with some of the biggest and best names in the bicycle industry. The global names consumers demand. By delivering dedicated, exceptional customer service, sales, marketing and operations, we create a supportive ecosystem where our brands and dealers thrive together.
But you won’t just see us in stores. For over 35 years, we have nurtured a highly collaborative network of dealers, partners and the wider community. Through significant event sponsorship and support, we directly invest in the growth, talent and energy of Australian cycling and sport across the board.
The BikeSportz mission
The BikeSportz vision
The BikeSportz Purpose
What Sets Us Apart?
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PREMIUM SERVICE
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NATIONAL ACCOUNT MANAGEMENT
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AFTER-SALES SUPPORT
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SHIP AUSTRALIA WIDE
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SAME DAY DISPATCH
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35 YEARS OPERATING
It all began above a Melbourne city bike shop
We were first known as CWC Imports, a company that launched in 1987 off the back of Cecil Walker Cycles, Melbourne’s iconic city centre bike shop owned and run by the Cramer family. David Cramer began working above the shop, building BikeSportz from humble beginnings.
His goal was simple - to provide Australian bike dealers with outstanding customer service and premium-quality, reliable bike parts and accessories that would appeal to the local market and encourage its development. With his exceptional technical knowledge, first-hand understanding of cycling retail and discerning eye for high-end products, David soon found himself at the helm of a growing business. The appointment of David’s eldest son Shannon as General Manager rapidly propelled BikeSportz to further expansion. His arrival cemented the family’s next generation of cycling industry advocates and positive change-makers.
The cycling industry trusts BikeSportz
Whether you’re joining our family of brands or you’re an Australian bike dealer stocking our products, you can rely on and trust BikeSportz. As 35+ years shows - we’re no flash in the cycling pan.
We sponsor over 20 strategic events, and sponsorships keep our brands top-of-mind. From trade shows to mass-participation blue ribbon partnerships with Santos Tour Down Under, the Cadel Evans Road Race, Amy Gillett Foundation, National and World Champions, Ironman and more - we participate, represent and reap the rewards for our clients.
First-class customer service. Consumers expect it from bike stores; bike stores expect it from us. So whether it’s our field reps, office-based brand managers or customer service team, dealers know they have the best support team possible.
Cutting-edge facilities (our warehouse has expanded five times since those early days) and a top-notch operations team mean our warehouse efficiently dispatches thousands of products to hundreds of retailers daily.
Exceptional brand management and sales teams are dedicated to promoting, selling and growing our portfolio, servicing & supporting dealers, launching innovative promotions, hosting partners at global trade events and more.
Our innovative marketing team keeps us at the head of the bunch, overseeing everything from advanced SEO enhancements to multi-use and modular point-of-sale displays. So whether in-store or online, we know how to get our clients over the line first.
Our Power in Numbers
Over the decades and through the generations of Cramers, we’ve stayed true to our cycling roots. However, as the industry has evolved, so has our business. Along with providing the best products and services, our strategic investments and partnerships now directly contribute to ongoing opportunities and growth for our brand portfolio, our dealers and their customers.
We are passionate champions of this great sport and its increasing relevance to environmentally-friendlier transport solutions, and we’re committed to playing a significant role in its growth in Australia.
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